Tell the NHL Its Sponsors and Marketing Partners Have Had Enough Of Vicious Hits

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To: mail.president@scotiabank.com, bcecomms@bce.ca, jim.skinner@us.mcd.com, investor.relations@cantire.com, lynne.galia@kraftfoods.com, media.inquiries@compuware.com, mahardwi@cisco.com, publicrelations@starwoodhotels.com, corporate@reebok.com, pepsicomediarelations@pepsi.com, askvisacanada@visa.com, robert.a.varettoni@verizon.com, elkinsdarla@bfusa.com
Subject: Tell the NHL Its Sponsors and Marketing Partners Have Had Enough Of Vicious Hits


The NHL has had a very spotty record in protecting its players from vicious hits, to the point where it has now lost one of its marquee players, Sydney Crosby, to a head injury. Several other players have also been sidelined with concussions. Now, the last 48 hours have seen a player almost killed as Max Pacioretty was lucky to not suffer a displaced neck fracture when he was viciously hit by Zdeno Chara in a game in Montreal. The NHL thinks broken necks are normal parts of the game but I do not. I think that not suspending a player that ends up breaking another's neck, whether he meant to do it or not, is the ultimate recognition by the NHL that it has lost its moral compass.

I don't have a problem with physical play but the ridiculous unnecessary violence has to stop and players who make it part of their game must be heavily suspended. They must be suspended whether they are 4th line role players or superstars. They must be suspended whether they mean to do it or not. There is simply no excuse for it. Even superstars like Henrik Sedin and Joe Thornton have spoken out against the league's inaction.

Air Canada has come out and told the league that, as a sponsor, it has had enough and wants change, a demand Gary Bettman brushed aside publicly. I ask you to join Air Canada and publicly tell the NHL that it must get serious when it comes to violent hits. Please tell Gary Bettman and Colin Campbell that you have had enough and do not want to wait until a player dies because of indifference.

I think that your reputation as a sponsor of this league is at stake. Please help bring back some dignity to the fastest game on ice.

Thank you.

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Your Organization
123 Your St.
Yousville, YO 12345
Phone: (123)456-7890
Fax: (123)456-7890x123
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Campaign (<em>2209</em>): <em>Tell the NHL Its Sponsors and Marketing Partners Have Had Enough Of Vicious Hits</em>
Learn more about this campaign here: <em>http://www.citizenspeak.org/campaign/captain-ahab/tell-nhl-its-sponsors-and-marketing-partners-have-had-enough-vicious-hits</em>
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